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Archives for the “ Internet Marketing ” Category

How Social Media Helps Journalists Find News

The journalists have been looking for relevant news while the PR dept of various companies are trying very hard to provide relevant news to the journalists and to keep to their companies’ advantage.Though a nice luxurious meal may end up with a front page coverage, the journalists have to refer to their contacts for their [...]

When have we subscribed to your email when you spam me with an option to unsubscribe?

These are companies out there who thought they can interrupt any of us by email with an unsubscribe link below.That is so interrupting, especially when they are your familiar brands. They are ruining their reputation.These brands have been doing really well in other media such as TV, radio, newspaper, and magazine. They have definitely created [...]

Do you know what is social media?

It’s official. More and more people are using this term “social media”.  But do you really know what social media means?  It’s so commonly used that I really wonder who on earth really knows what this means.
Who says that social media means a media which has to do with online?
From my understanding, social media [...]

What Do You Do If You Want To Sell More?

Every website owner will want to earn more money.  It’s as direct as that.  And when you are stucked with the same consistent amount of traffic everyday, what do you do to create more traffic else where?
You probably have a certain amount of conversion rate for all of your traffic in one website.  You might [...]

Social media belongs to personal brands

While jobs are lost, personal branding becomes important because that is the key selling point for potential customers to buy in. 
Social media remains personal because it is something which belongs to you alone.  It’s personal.
MNCs don’t stand a chance to be any more personal in social media than you.  That’s because they come in a [...]

Online Reputation versus Offline Reputation

As the brand guardian of our own companies, we have to manage our companies’ reputations.
It is interesting to note that offline reputation tends to be easier to protect.  That’s because our customers don’t have the tools that we have to spread the news of our own reputation.  They don’t have the money to spend on [...]

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