Every website owner will want to earn more money.  It’s as direct as that.  And when you are stucked with the same consistent amount of traffic everyday, what do you do to create more traffic else where?

You probably have a certain amount of conversion rate for all of your traffic in one website.  You might want to think of how to increase the conversion rate by doing some landing page optimization.  You might want to add more varieties of potential income generating widgets around your website.

But how do you look out for more sales, other than just tweaking your own website?

Selling the same product again and again

If your website is selling the same product consistently (such as Pepsi), you might think of new product launches such as “Vanilla Pepsi”.

But other than adding varieties to your own product, what other ways you can do to remind people to buy your product?

• You could be doing more advertisements to disturb people “Ermm excuse me, this is our product. Please remember to buy”.
• You could be creating a new facebook page and gather all your fans, reminding them to “buy” your product again and again.
• You could be paying money to sponsor people to play soccer, reminding them “We paid money to make your sports event successful! Remember to return favors”.
• And many other ways so that you can create more eyeball impressions…

After you have done so much, is that the reason why you want to pick this brand over others?  Chris Brogan has some thoughts about the small talks of all brands.

Selling new products again and again, discarding the old ones

This seems very common in many companies.  They are always launching new products, and making the old products end-of-life.  They keep on making new versions, and making the old ones obsolete.

This is one way how they can find a reason why they need to talk to the same crowd again and again.

• Some paid huge money, talking to the same crowd because they don’t own the database.  TV advertisements, radio advertisements, newspaper advertisements and online advertisements.  All these are owned by the media companies.  They have the database (both identified as subscribers as well as unidentified as strangers) to speak to every moment.  They leverage on the crowd that they have, to sell to the big companies who don’t want to manage the crowd.
• Another way, is to create your own media and communicate to the same media.  You are your own sponsor and you talk to the same people again and again.  Your database is growing.  And you are saving a lot of money.  But it really depends on which media you have chosen, and how sustainable this media is going to hold.
• Big companies have already identified the usage of facebook.  More and more of them are jumping onto this ship and enjoy the bandwidth that they can reach.  They can probably

So what do you do to sell more?

image credit: tripleoptix