While jobs are lost, personal branding becomes important because that is the key selling point for potential customers to buy in.
Social media remains personal because it is something which belongs to you alone. It’s personal.
MNCs don’t stand a chance to be any more personal in social media than you. That’s because they come in a team. Huge team! They have to go through a lot of consensus before they can proceed. And don’t forget, they are on paid salary. The employees yearn more for a job security than anything else. Most will not dare to take the bold step to change the world, although it is easy for them to do so.
Personal branding is the way for the individuals to sell to the world, leveraging on the social media. Social media is so powerful because human beings are finally more united through the Internet.
Individuals have no choice… But to become unique and change the world. Their “job security” depends on their uniqueness and to communicate in the social media.
For the first time in my life, I can see how helpless the MNCs are when it comes to broadcasting their message to the world through this simple tool called “social media”.
What do you think?
