These are companies out there who thought they can interrupt any of us by email with an unsubscribe link below.

That is so interrupting, especially when they are your familiar brands. They are ruining their reputation.

These brands have been doing really well in other media such as TV, radio, newspaper, and magazine. They have definitely created their presence, and made an impression in their potential customers.

At the same time, they are using the same methods on the internet as the offline media methods. Anybody will also understand that you can’t use the same method on radio with tv.

When have we really subscribed to your e-newsletter??